Frequently asked questions

Listed below are some Frequently Asked Questions about the West Stratford scheme. Click on a question to view the answer.

  • Questions


  • 01  How many houses?

    In line with the requirements of the original 2006 Local Plan and subsequent LDF produced by Stratford-on-Avon District Council, up to 800 homes are proposed for West Stratford.

  • 02  What sort of houses?

    We propose a range of new homes that are created in styles, sizes and layouts that respect both Stratford and the original parts of Shottery. The new houses will reflect the best of Stratford’s heritage, in contrast with some of the post-war estates that have swelled the Stratford suburbs to their current size.

    35% of the new homes (approximately 280) will be affordable for rent, shared-equity ownership and for key workers. Around 70 of these would be developed as LCHO (Low Cost Home Ownership) properties. For more infomation on the LCHO scheme go to the New Homes page.

  • 03  Will this increase the flood risk?

    No. The Environment Agency has conducted a review of its local assessments and concluded there will be no additional risk from flooding.

    All such assessments use probability projections to determine the likelihood of an area flooding and assumes a worst-case scenario.

    The West Stratford plans will spend hundreds of thousands of pounds to remove the flood risk in the area. Without the development the Council will need to spend the same money, from the public purse, to resolve the problem.


  • 04  Who will deliver all the local local infrastructure?

    We will incorporate local infrastructure as part of the delivery of the development, including all roads, utility services as well as civic, community, employment, retail, education and recreation facilities.

    Not only will the scheme meet all the needs of the proposed new residents but it will provide enhanced and convenient facilities for local people too.

  • 05  Will this increase traffic congestion?

    The new development will be accessed from the new relief road, which will ease traffic congestion through the town by providing an alternative link between Alcester Road and Evesham Road. Part of the plan is also to introduce a new visitor coach and car access to the tourist attraction of Anne Hathaway’s Cottage.

    This will help to reduce traffic flows through Cottage Lane in Shottery. The planned development will also fund traffic management measures deemed necessary around the area.

    We have agreed with the County Council's highways department detailed traffic modelling exercises, which consider local roads junction by junction and also factor in other proposed developments in Stratford upon Avon.

    The Transport Assessment submitted with our planning application confirms that the development introduces additional trips onto the highway network as a product of the additional housing. However, even with the new housing and the associated trips, the Stratford Western Relief Road allows the road network in and around Stratford to operate more reliably in terms of higher average speeds and fewer delays.

    The Transport Assessment shows a reduction to delays in both the short and longer term phased delivery of the development, than would exist without the relief road. Similarly, the average speeds on the road network increase as a result of the relief road.

    The Transport Assessment tests delay times on four specific cross-town routes, which were suggested by Warwickshire County Council. These include roads through the town centre.

    • Route 1 (A422 through town – NW/SE). Overall journey times are reduced
    • Route 2 (A3400 through town – N/S). Overall journey times are reduced 
    • Route 3 (A439 – B439 through town SW/NE) – south/west bound journey times are reduced; north/east bound journey times increase slightly as traffic uses Evesham Rd - this was always an expected outcome of the Stratford Western Relief Road
    • Route 4 (A422 – N/SE) – north/north-east bound journey times increase on roads heading towards Evesham Road (not town centre)
  • 06  We already have enough houses. Why do we need more?

    The UK has a severe housing shortage as a result of half of the 240,000 homes required to be built each year being delivered. In addition, statistics show that the UK currently has the loweset level of house-building since the second world war.

    An inevitable consequence of people living longer and living in their homes longer, is that there are also not enough properties to house the next generation. Furthermore, as people reach a certain age, they are able to give up working, leading to local shortages in labour, hence new homes are needed to house the next generation of workers.

    In Stratford, the District Council has an obligation to plan for future housing growth. Up until now, the Council has ignored regional guidance on future housing requirements and even the advice of its own consultants who were urging the need for 12,000 new homes in the next 25 years. Its plans to plan for just 8,000 new homes in this period caused the West Of Stratford Planning Inspector to remark that "there have to be reservations about whether the Council's allowance is realistic."

  • 07  Why are you developing this land now?

    Land to the west of Shottery has been identified since 2003 as part of Stratford-on-Avon District Council’s long-term plans for growth of the town. We have responded to this and worked closely with the Council planners over the past eight years.

    There is a need to deliver new housing and developments such as West of Stratford must be planned now in order to meet planning and construction timescales. The housing will be provided on a phased basis over time, but needs to be planned all at once to ensure future developments fit well with what came before.

    This site is the most sustainable approach and it gives the most benefits to Stratford.

    The town has a big shortage of housing—particularly low-cost homes.Workers are having to drive into the town, compounding the traffic and parking problems and adding to CO2 emissions.

    Over one third of the new homes at West Stratford will be affordable and new public transport links will allow people to choose to leave their cars at home.

    Because of the size of West Stratford, we are able to fund a relief road that will improve traffic flows in and around the town and provide for a new primary school, new shops and new community facilities plus a much-needed new Health Centre.

    It’s worth remembering that just a few years ago the Council were 100% behind this plan in this location.

  • 08  What happens next?

    Having appealed council's decision in 2011 to refuse the West of Stratford planning application, a Government Planning Inspector held a Public Inquiry in April and May 2012.

    The Inspector subsequently submitted his report to the Secretary of State for Communities and Local Government for his consideration and determination. On 24th October 2012, the Secretary of State announced his decision and supported the Inspector's conclusions to uphold the appeal, thereby granting planning permission for our proposals.

    Despite this decision, Stratford-on-Avon District Council launched a legal challenge to the Secretary of State's decision in late 2012. This legal challenge was heard at Birmingham Justice Centre by Mr Justice Hickinbottom on 2nd July 2013.

    On 18th July, Mr Justice Hickinbottom rejected the Council’s appeal and ratified the Secretary of State's decision letter and the Planning Inspector's report.

  • 09  What about the impact on Anne Hathaways' Cottage?

    Studies show that the Western Relief Road will not only remove through traffic from the town, thereby relieving local traffic congestion, but it will also reduce traffic in the Conservation Area and improve visitor access to the tourist areas around Anne Hathaway’s Cottage.

    In addition, an alternative coach parking area is planned for Shottery along with measures to restrict traffic flows on Cottage Lane outside Anne Hathaway’s Cottage.

    Being in a cutting, the Western Relief Road would not be visible from Anne Hathaway's Cottage and the distance from the nearest point on the relief road to the Cottage is 268 yds. The use of a low-noise surface and additional screening planned for the relief road will minimise any potential impact of a slight increase in background noise levels that might be perceived in the Garden of the Cottage.

    The distance from nearest house on new development to Anne Hathaway’s Cottage is 238 yards and the views between them will be screened.

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